Visitor numbers in the Grampians continue to increase, for better and for worse.
The number of visitors visiting the Grampians increased in the past year by 15.7 per cent, with 931,000 visitors travelling to the Grampians between March 2017 and March 2018.
The amount of expenditure in the Grampians has also significantly increased in the past year.
Visitors spent 2,367,000 nights in the Grampians from March 2017 to March 2018 – a 26.6 per cent increase from 2016 to 2017.
Grampians Tourism chief executive Marc Sleeman said the growth in tourist numbers and expenditure was ahead of both state and national averages.
“It’s an amazing result for our region,” he said.
“Our new multi-tactical marketing campaigns are working to increase visitor numbers, dispersing visitors across our entire region and importantly they are staying longer and spending more.”
The marketing campaign includes promoting the Grampians region all year, as well as advertising specific areas such as Dunkeld and Halls Gap.